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Five Oversights That Can Kill Your Business

Business owners usually have long term visions for their enterprise, but most business failures happen quickly, before the owner is able to change course or implement strategies that will correct the situation.  The fatal gap between planning and performance is often the result of one of the following set of factors, although two or more of these can occur simultaneously and accelerate the organisation’s demise. Take a close look at your own business and be sure none of these are taking s...

Selling Services – It’s About Relationships

Because service businesses can’t talk about products on shelves, they often make the mistake of talking about themselves with messages like ‘the best car service in town’ or ‘speedy appliance repairs’.  These may sound good to the owner of the business, but they leave out the most important person of all – the customer. Most services operate through relationships In general, services are more complex to price, to deliver and to evaluate than products. Defining the quality of ser...