Cut the Costs of Finding and Managing Leads
November 9, 2017
Every organisation with a sales force keeps an eye on the leads it generates - how many does each salesperson get and how many are converted into customers. But as most companies now appreciate, the costs of generating and converting leads need to be carefully managed or the...
Selling Services – It’s About Relationships
September 18, 2017
Because service businesses can’t talk about products on shelves, they often make the mistake of talking about themselves with messages like ‘the best car service in town’ or ‘speedy appliance repairs’. These may sound good to the owner of the business, but th...
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