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Phil Wicks - Director

Auckland, Waikato, New Zealand

LinkedIn
phil@bspadvisory.co.nz
027 824 8809

Phil Wicks is a Director of BSP Advisory Group and an experienced business advisor who works closely with business owners to improve performance, profitability, and long-term business value.

With a practical, numbers-driven approach, Phil helps owners gain clarity around what’s really happening in their business, identify the key constraints holding them back, and put simple, effective structures in place to support sustainable growth.

Phil’s background spans senior leadership, advisory, and hands-on business ownership. This experience allows him to quickly understand the realities business owners face from cash flow pressure and margin challenges through to team issues, succession planning, and exit readiness.

He is particularly passionate about helping owners move from being trapped in the day-to-day of the business to building businesses that operate with stronger systems, clearer accountability, and reduced owner dependency.

As a BSP advisor, Phil works with clients through the STEP framework helping them Step Up performance and structure, Step Back from daily operational dependence, and ultimately Step Out with confidence when the time is right.

Phil is known for his straightforward style, commercial thinking, and ability to turn complex business challenges into clear priorities and practical action.

Outside of BSP, Phil values time with family and enjoys staying active. He believes strongly that a successful business should support a better lifestyle not come at the expense of it and brings this philosophy into his advisory work with clients.

Call or text to +64 278 248 809 or drop an email to phil@bspadvisory.co.nz to discuss your path to a new, more profitable tomorrow.