Rob Dorey - Principle and Director
BSP Advisory Group
LinkedIn
rdorey@bspadvisory.co.nz
027 415 9695
On paper, many early-stage and founder-led businesses look fine. Revenue is coming in. Customers are engaging. Activity is high.
What feels less certain is whether the business underneath it all is actually working — whether marketing is efficient, sales convert consistently, people are aligned, and the numbers can be trusted when pressure increases.
That uncertainty is execution risk.
Rob works with Founders and Investors at the point where decisions start to feel heavier — where margins are tight, cash feels exposed or short, complexity is growing, or direction has become blurred. The risk is rarely sudden failure. It is drifting too long without addressing what really matters.
Founders and Investors already know their businesses well. What is often missing is clarity about current reality and a disciplined sense of direction. Rob’s work focuses on reducing execution risk by restoring focus, strengthening structure, aligning leadership, and building an operating rhythm — so progress becomes measurable and confidence returns.
Since 2016, Rob has specialised in early-stage and high-growth founder-led businesses through the BSP STEP Programmes:
Step Up – strengthening the business behind the idea
Step Back – reducing founder dependency and lifting leadership depth
Step Out – preparing for succession, governance, or exit
Rob is also an active Angel Investor and Board Director, bringing an operator’s judgement to running the business in an environment of change, capital decisions, governance/investor dynamics, and Founder pressures.
Rob believes business transformation is not about tactics. It is about clarity of where the business is currently at, developing a clear direction, disciplined execution, and supporting leaders to make considered decisions when it matters most.
Transforming Businesses. Transforming Lives.
Call or text to +64 274 159 695 or drop an email to rdorey@bspadvisory.co.nz to discuss your path.
