But somewhere along the way, the business began demanding more of you than you ever intended to give.

Not broken. Not failing.
Just… harder than it should be.

Perhaps you’ll recognise yourself below?

The Overwhelmed Owner

You’re exhausted — not because you’re lazy, but because everything lands on you.
You’re firefighting daily, wearing too many hats, and carrying the stress home.
You don’t need motivation — you need structure, systems, and breathing room.

The Bottleneck Owner

The business has grown… but so has the weight on your shoulders.
Your team is capable, but they look to you for direction, confidence, and final calls.
You don’t just want time back — you want strong leaders in place so the business can move without waiting on you.

The Exit Minded Owner

You’ve put years of your life into this business — and the thought of it unraveling keeps you awake.
You don’t want a rushed exit, a discounted sale, or a handover that fails.
You want certainty that when you step back, the value you’ve built is protected.

When running the business starts feeling harder than it used to, it’s usually a sign something needs attention.

I work with Auckland business owners to rebuild the operating structure behind their business —so leadership is distributed,
decisions move without hesitation, and the business stops relying on the founder to function.

Meet Richard Jessep,
Where Strategy Meets Real-World Results

I’m an Auckland-based advisor with BSP Advisory Group.

You get local, hands-on guidance — backed by a national advisory group that has worked with over 1,000 New Zealand businesses.

The structure is established.
The conversations are personal.

I am a Certified Professional Business Advisor through the Institute of Advisors — the global certification body for SME advisors.

I have also been formally trained in both the MAUS Business Systems methodology and the BSP Business Success and Step Programme.

What that really means is you’re not getting theory.
You’re getting experienced judgement — applied to your situation.

TRANSFORMING BUSINESSES | TRANSFORMING LIVES

Introducing The BSP STEP Framework
A Clear Path Out of Feeling Stuck

When running a business feels heavier than it should, it’s usually not effort that’s missing — it’s a clear path.

I use BSP Advisory Group's proven STEP Framework to help business owners understand:

Where they are today
Why the pressure exists
and What actually needs to happen next

STEP UP
Build a Better Business

For owners stuck in chaos or low margins. You'll build clarity, stability, sustainable profit, and stronger systems.

Outcomes:

A business ready to grow confidently

STEP BACK
Lead With Freedom and Confidence

For owners who want time back and a business that doesn't depend on them. You'll strengthen leadership, create rhythm, and elevate performance.

Outcomes:

Freedom to work on the business, not in it.

STEP OUT
Create Value and Choice

For owners preparing for transition, succession, or sale. You'll maximise enterprise value and ensure a smooth, confident exit.

Outcomes:

A business that runs and sells smoothly.

Get clarity on your next move

No matter which STEP stage you’re in, the goal is the same.
A business that works for you, not the other way around.

Real Owners. Real Results. Real Change.

See how Richard has helped business owners transform their businesses and their lives.

Mike Bramwell

Director | Commercial Realty, Auckland

“Working with Richard has been transformative for our business. He has helped set clear, ambitious goals and provided a roadmap to make achieving them straightforward.

The Step Program has been a highly motivating and engaging process for the whole team. Richard’s management and strategic insights has aligned the team from bottom up and opened up new opportunities for operational improvement.

His sales training program is elevating our team’s performance to a whole new level. We’re more focused, confident, and successful, all thanks to Richard’s business planning guidance and expertise.”

Phil Dossett

Director | Engage Digital

“Richard from BSP Advisory Group has been a huge help, giving us a clear and focused business plan that lines up perfectly with our vision and goals.

Beyond his sharp strategic planning and marketing expertise, it’s been invaluable having him as a sounding board – like a trusted second opinion or even a bit of a guilty conscience to challenge, debate, and explore opportunities from a fresh perspective.

His ability to engage our team and drive meaningful change has helped us transition from being reactive to operating as a high-performing, proactive business.”

Mike Read

Managing Director | Dove Communications

“Being so busy running the business, I engaged Richard to work ON the business plan otherwise it wasn’t going to happen.

It was a great process, and through short sharp sessions Richard was able to capture our vision and get a plan in place.

We are now working through executing that plan, and I appreciate Richard’s focus on helping me to achieve our agreed milestones.

Richard is a great bloke to work with and I have no hesitation recommending him to other business owners.”

How I Help You Build a Business That Works and Lasts

Real transformation starts when what you want from the business finally matches how the business actually runs.
Using a proven advisory framework, personal goals, leadership, and execution are aligned — so progress stops feeling forced and starts to compound.

The Strategic Foundation ensures clarity of direction, purpose, and leadership.
The Business Structure ensures everyone knows the plan, the priorities, and their role.
The Operational Levers determine how fast and how well the business improves.
When strengthened in the right order, these create a well-run, profitable, and scalable business.

Your First Step: A Clarity Conversation

Before we talk solutions, I start with a relaxed conversation — over a coffee, on the phone, or via Zoom — to understand where you’re at and what matters most right now.
In around 15 minutes, you’ll:

Clarify what you want from the business — and what’s currently getting in the way
Get clear on where your business is really at and what it needs next
See whether working with a BSP advisor feels like the right fit
Outline sensible, low-pressure next steps — if any

Once your STEP stage is clear — and you understand the few levers that will make the biggest difference — decisions become simpler, more focused, and far less reactive.

Get clarity on your next move

“Testimonial text here from a real customer. Make it authentic and relevant to your audience"

Matthew Turner

“Testimonial text here from a real customer. Make it authentic and relevant to your audience"

Sarah Evans

“Testimonial text here from a real customer. Make it authentic and relevant to your audience"

“Working with Richard has been transformative for our business. He helped us set clear, ambitious goals and provided a roadmap that made execution straightforward.
The Business Success Program aligned our team, lifted performance, and opened up new opportunities for improvement.”

Mark Bramwell

Director, Commercial Realty Auckland

“Richard gave us a clear, focused business plan that aligned perfectly with our vision.
Beyond strategy, he’s been a trusted sounding board — challenging our thinking and helping us move from reactive to high-performing.”

Phil Dossett

Director, Engage Digital

“Being so busy running the business, I needed someone to work on the plan with me.
Richard captured our vision, created structure, and helped us execute step by step.”

Mike Read

Managing Director, Dove Communications

Boston Ridge

Director | Tectum Ltd

“Richard is an exceptional business advisor. He brings a rare combination of charisma, deep commercial knowledge, and true professionalism to every conversation - all paired with a great sense of humour that makes even the toughest discussions engaging and enjoyable.

Richard has an ability to see both the big picture and the fine detail, providing clear, practical advice that genuinely moves the needle. What truly sets him apart is his network and how generously he leverages it — the connections, insights, and opportunities he opens up are invaluable. Working with Richard has sharpened my decision-making, strengthened my strategy, and given me real confidence in the direction we’re heading. I wouldn’t hesitate to recommend him to any business owner serious about growth and long-term success”

Craig Connelly

Director | Bene Investments

“I’ve worked alongside Richard on a number of shared clients, and what stands out most is the change you see in business owners once clarity replaces pressure.

Many owners come into advisory feeling stuck — working hard but carrying too much themselves, unsure where to focus next. Richard has a natural ability to cut through that noise. He helps owners understand what’s really causing the weight in the business, then puts practical structure around fixing it.

What I’ve consistently seen is businesses becoming calmer, more focused, and better led. Decisions get easier, teams become more aligned, and progress starts to feel deliberate rather than reactive.

Richard combines strong commercial judgement with genuine care for the people behind the business, and the results reflect that. I wouldn’t hesitate to recommend him to any business owner who wants their business to work better — and feel better to run”