You Built a Business for Freedom… Not to Be Its Full-Time Employee.
You've become the bottleneck — nothing moves without you.
Profit leaks and unclear margins eat away growth.
You're always firefighting instead of leading.
Most owners live in the "urgent box." The real breakthrough comes when you start working on the business, not in it.
The BSP STEP Framework gives you a clear, actionable path to move from chaos to clarity and effort to results.
The BSP STEP Framework — A Clear Path for Every Business Owner
Every owner's journey is different, but the BSP STEP Framework shows exactly where you are and what comes next on your path to business freedom.
STEP UP
Build a Better Business
Build clarity, structure, and profit foundations that make your business stronger — not heavier.
Define your vision and strategy.
Focus on clarity, structure, and accountability.
Turn plans into consistent, profitable action.
STEP BACK
Lead for Scale and Freedom
Build leadership, rhythm, and systems that drive sustainable scale.
Strengthen leadership and culture.
Align your people, systems, and rhythm of operations.
Step back to focus on growth, not firefighting.
STEP OUT
Create Value and Choice
Create wealth, legacy, and choice — your business, on your terms.
Prepare for succession, sale, or lifestyle freedom.
Build enterprise value and governance.
Turn your business into an asset that serves your life.
What Changes When You Work with BSP?
Five outcomes you can see and feel within months.
Profit
Lift margins, plug leaks, clarify pricing.
Direction
One plan, visible KPIs, consistent implementation.
Freedom
Leadership and systems that free your time.
Value
A sale-ready, scalable enterprise.
Balance
Lower stress, stronger teams, and more life outside work.
Why Business Owners Need the BSP Step Program
Owners feel trapped in day-to-day ops
Many NZ SMEs say the business can't run without them, they're the bottleneck.
STEP UP gives strategic clarity and a 60-Day plan to break the cycle.
Don't have clear margin or pricing targets
Profit leaks go unnoticed when numbers aren't visible.
STEP UP → STEP BACK installs KPIs, rhythms, and accountability.
Have no documented exit or succession plan
Without a plan, value is left on the table and options shrink.
STEP OUT prepares the business and the owner for choice and value.
Results from Real NZ Businesses
Real growth, real freedom — straight from the owners we've worked with.
Tony Wright
Laser Plumbing Matamata
"Working with BSP transformed our business. With a truly hands-on advisor, we set sharp goals, built stronger leadership, closed profit leaks, and executed with discipline. Our whole team was engaged, ideas were sharpened, and results followed. Measurable growth and higher margins. After Step Up and Step Back, we confidently stepped out with a very successful sale. Highly recommend for SMEs."
Chris Morris
Powdercoating NZ, Waikato
"We have now been working in collaboration with our Advisor from BSP for 6 years. This has been one of the best decisions we have ever made in the nearly twenty-year history of our business. We now have a crystal-clear vision and solid business plan in place and the business has increased turnover significantly in the last financial year."
Daniel te Kaat
Slaughterhaus, Christchurch
"Since working with BSP, the systems we have put into place have let me take control of the business, rather than it take control of me. We've been able to increase revenue and increase profit. BSP was able to establish the gaps in my knowledge and the problems in my business very quickly and explain those to me in a way that was very easy for me to pick up and gave me the ability to be confident in the admin/management side of the business."
🏅Certified Global Institute of Advisors
⭐ 60+ 5-Star Reviews
📊 1,000+ SMEs Transformed
MAUS Advisor of the Year Awardees
Your First Step is Funded
Start with clarity. Not commitment.
✓ Fully funded — your first assessment is covered.
✓ No long-term lock-in — try before you commit.
✓ Proven tools + certified advisors + real results.
What You'll Get:
Comprehensive diagnostic across profit, systems, leadership & value.
A clear roadmap linked to your personal vision and goals.
Immediate action steps you can start today.
Obligation-free · Limited advisor capacity per region
Where Strategy Meets Real-World Results
At BSP Advisory, our advisors don't just consult — we lead transformation.
Founded by Phil Wicks and Rob Dorey, BSP combines proven strategy, practical systems, and hands-on experience with over 1,000+ NZ SMEs.
Our framework — STEP Up, STEP Back, STEP Out — empowers business owners to create freedom, scale with confidence, and build value that lasts.
TRANSFORMING BUSINESSES | TRANSFORMING LIVES
Book Your Fully Funded Business Assessment
Fully funded · Obligation-free · Limited advisor capacity per region
Your details are kept confidential and never shared. You can opt out anytime.
Get in Touch
Whether you're looking to grow, create freedom, or prepare for exit, BSP provides a proven pathway grounded in real-world data and tailored to your business life.
Phone: 0800 287 266
Email: info@bspadvisory.co.nz
Location: New Zealand
The Takeaway
When you build the right business, you get to live the right life. Let BSP guide you through your STEP journey






